Trig's

Trig's is considered more of a collection than a chain. Each store is designed to uniquely serve its community in a very personal and committed way, taking on the personality of its region. But most importantly, Trig's goal is to make sure you get the best service no matter what. The collection started in 1971 when Trygve (Trig) and Tula Solberg started the company with a single small store in Land O'Lakes, Wisconsin. Today, T.A. Solberg Company, Inc. operates five Trig's stores in the Northern Wisconsin communities of Rhinelander, Minocqua, Eagle River, Wausau, Weston, Tomahawk, and Stevens Point. Each store is a complete one stop experience with an expansive deli which includes Sushi With Gusto and Fresh & Fast chef-inspired, prepped and ready-to-cook meals, a full-service meat counter, Cellar 70 Wine and Spirits, and a full service Healthmart pharmacy.