Festival Foods

From 1946 to 1979, the Paul Skogen family began to acquire a number of small stores. After Paul passed away in 1976, his son, Dave, along with his wife, Barb, and brothers, Gary and Tom, oversaw company operations. The Skogen family identified a shifting trend in consumer buying habits and decided a change of store format was best for the company’s future. On June 29, 1990, they opened their first Festival Foods store in Onalaska.